![]() ![]() The contact form can be a part of the homepage or it can be a separate page altogether. Event planners should add their contact information and address as well. The details in the contact form generally include the name, email address, type of event, and contact number. Hence, reducing the number of steps and keeping the process compact will eventually help in efficiently completing the sale. Research states that the more steps in the registration process more is the rate of customers dropping off from the website. A minimalistic design with an eye-catching portfolio portrays one's experience as an event planner.Ĭontact form is one of the final steps in the user’s decision-making process. This helps bring attention to the important and relevant sections of the website. The section should present pictures of various event categories like weddings, birthdays, non - profit events in a structured way. The portfolio section of the event planning website should have a clean and classic design. Hence, the portfolio should be presented beautifully in a way that provides a holistic view of helps the various events. The portfolio is where one showcases their capabilities as an event planner. A section involving commonly asked questions can also be added that solves the user's query instantly and helps save time. They help the user get a glimpse and set the tone of the company on the website. Header images and graphics should be displayed at the top of the page. “ Book Now” or “Know More” are some of the prime examples of useful CTA buttons. The buttons need to have a bold design with a clear benefit and should be short in length. ![]() A Call to Action is a key element on a webpage that helps the user to take action. The page has to be created in a way that is easier to navigate with effective call-to-action buttons. This is where the first impression of the brand is created. The landing page is one of the most important pages on an event planner’s website. Given below are some of the essential components an event planner should have on their website to maximize conversions.ġ. The main purpose of the website is to strategically guide the users through the decision-making process.Įssentials components of an event planning website: Crafting your website can help you make or break your image as a professional event planner. While an event planning job is challenging, building your website can be even more challenging. The customer can easily preview previous work and make a decision instantly. ![]() The website is the base of one’s online strategy and provides a platform for event planners to showcase themselves with aesthetic pictures, videos, and much more. The majority of event management companies have websites now and by staying offline one might lose out to the competitors. Even outside business hours, the event website can provide vital information for attendees and help generate business leads. The presence of a website directly helps to improve the event planner’s credibility.Īnother advantage of having an event management website is round the clock presence. ![]() It helps to build an online presence and extend one’s reach to newer audiences irrespective of geographic boundaries. An event planning website assists the company in reaching the right target audience while increasing engagement. A website is a vital marketing tool as suggested by research conducted by Hubspot that showed about 78% of people are searching for events on the net. An event management company’s online presence can have a massive impact on its growth and success. ![]()
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